Joan Graves interview on the MPAA rating the film ...

Joan Graves difficult. As head of the Classification and Rating Administration (CARA) of the MPAA, is for the selection of members of the Management Board and responsible for ensuring that all movies are appropriate card contents note rating. She is the only member of the board, known their identity in public, and as such is the one who deal with the reaction when filmmakers or parents, or interest, or one who is angry, has on the types of film .

Joan some of the intricacies of CARA and the difficulties analyzed from the rating system in an exclusive phone interview:

She said: "There is a rating system for a single purpose: the parents about the content of the films Our ratings reflect the way we think, inform most American parents, not only in the big cities on the coast but anywhere between the two I would give a movie .. "How can you keep a finger on the pulse of American relatives in the United States?

Well, there are a number of ways that we try to do. We occasionally conduct surveys and focus groups in the country. Lens ask parents think some things, including language, so you know that we not only hear the complainants. I do not hear many parents via e-mail and by phone, sometimes the text. And I want to do is make sure I'm the right information, not only for people who are too conservative to hear. So we try to keep on top of it with surveys and focus groups.

How to choose the real people in the CARA board and review films?

They are selected from across the country. We try to have a representation of the people who grew up in small towns throughout the country, and the cities and regions. You must in Los Angeles, while living on the map, because we all the screen at the same time together, so it is very important that parents from different places with different backgrounds.

Sometimes we go to schools, PTAs, doctors and nurses to know the good parents. Told our best recommendations, teachers are aware of the various parents and their sensitivities. We want someone who is, "the most American parents" in your head that has an agenda to keep the quote and think they have to assess how the film they want classified ads.

In general, people called me, I thought, who wants to be on the note card, sometimes it is very clear in the interview with an agenda. You do not want certain things on the screen, and it's really not our job. Our task is that the filmmakers put whatever they want on the screen and then just tell parents what is there for them to make their decisions.

Although the films pension rates under the conditions specified in the CARA site policies, there is a lot of subjectivity. How do you ensure that the City complies with the notation Notation film content?

Well, that's one of the hardest things, because every film is different, and context to some of the things are wrapped differently. But what we do is we evaluate the film as counseling, testing together. Immediately after the film, each member completes a written ballet, which is simple and said: "I think that most American parents think that the note ..." and then collect the ballots and discuss. In this discussion, we discover how each evaluator felt for the bill, if they are weak in a particular category or they feel very strongly about it.

If the applicant receives the note and do not want we can to the extent they want to live in the setting of a small film. I mean, we're not here to prevent the film will go on the market in any way. If they want a certain note, we are happy to guide you to get it. However, we remain far from a thing as censorship. Because all you really do is an indication of their content to be displayed is set. If we assess the same content differently, depending on whether we liked the movie or not, we would be censors, because we censor what we do not like.

In a statement over rated "R" because of the language for the film Bully, Michael Moore said the MPAA, "are outdated their strict and rigid guidelines and do not understand why they do not see." (As reported by EW.com.) How do you respond to critics respond that the MPAA ratings are outdated?

I think it is easy for an adult in the media indicate that the harsh language is not important for the parents. And it may not matter to the parents when their children are 30 and 40, and perhaps in the 20s [laughs], but we know of difficult questions in a survey, who do not care. You want the referee, what are exposed to their children. So what they want to do is give them the information and they will act accordingly.

I ... am a mother of two girls, and I know that my girls were very different and still are. It was even more terrible than the other. The oldest was scared, actually, and I want to choose a different one for each movie, and I think that's one of the things that allows our system to make parents, ... take into account the sensitivity to take each child and decisions based on what they know.

If there is a need to recalibrate or money in the rating system that could happen?

We are always on the lookout that. Again. This is a little education and a little background research, not only with the filmmakers, but the parents, and not to forget the national association of theater owners. You like to take in order to respect our chances. So for us is never wise Lurch, because everything is the application to identify. And movies in advance for filmmakers need lead time. If you produce a movie from one character suddenly, and then change the rules when they are in the middle of the production want, it's embarrassing. So we are not to change the contrast, but it does not happen overnight.

How many movies have you participated?

It depends on how strong they are. Sometimes filmmakers a film they know they have a problem ... and call and say we have to submit a problem with that, they should make sure that we are talking about then I leave. I read the summaries of the films, and all that especially violent or scary or annoying seems I can assure you that I see. I will say this: I see a lot of movies that [laughs] never see in real life.